Friday, September 28, 2007

Awards: A Wonderful Way to Win Publicity

One of our account executives at MMI Associates, Inc. shared with us how a client had complimented an award application I had written about her. The client said the piece “brought a tear to her eye as she read it, wondering who this person was.”

The person was her, of course, and she had accomplished everything I had written about. We had not made anything up, and the client knew that. She was just expressing admiration ... but for whom? Herself.

The truth is that sometimes people do not know themselves and their true worth until they see it on paper or someone else points it out. Having a piece published about us or seeing ourselves on television somehow makes our lives seem more real, more purposeful and more dramatic than before. It also satisfies our deep inner craving to be valuable and appreciated. All of us enjoy the recognition brought by publicity, visibility and admiration from others. Publicity increases your status, number of contacts and earning power.

If you find you’re at war within yourself over the idea of self-promotion, you aren’t alone. Many people feel they shouldn’t “brag” about themselves or seek the limelight. But you’re not meant to hide your light, your talents, your abilities, your knowledge or your accomplishments. Your gifts are meant to be shared with society.

You can be an inspiration to others—or even a teacher and mentor, especially to those younger and less experienced than you. When you concentrate on helping others, you will naturally get over any lingering self-consciousness, and more often than not, you end up getting what you need as well.

Awards are a wonderful way to win publicity and goodwill from your public, because those organizations that give awards look at what you have accomplished for your community, your employees and others. Awards are almost always based on real merit and strong leadership in improving the lives of others in the areas of business, community service, and healthcare.

Next: Some common business awards you can apply for in the Triangle.

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