Friday, July 31, 2009

Patty Sticks To Her Talking Points on CNN and Fox News

By Gloria

"You're pretty connected." That’s what Neil Cavuto, Fox Business Network host, said to Patty Briguglio on television today. He’s right! PR is all about real relationships and honest connections with the public. In fact, MMI’s promise to its clients is to help them start big conversations and make powerful connections.

Our clients understand the value of PR. You know, a company may offer the best products and services in the business, but if the public is unaware of its existence, that company will fail to grow.

And speaking of companies that fail to grow, you’ve gotta hand it to Patty and the points she made for small business tonight on CNN and Fox News. Patty took the reins in the interview with John Roberts on Campbell Brown's CNN news show. When she talked about the company health insurance concerns of owners of LLCs and S corporations, Roberts said, "It's all Greek to me," and he turned to CNN's Chief Business Correspondent Ali Velshi for help. Velshi corroborated everything Patty said, emphasizing that the government must be careful not to discourage the growth of small businesses. Many small business owners, like Patty, are afraid the president’s health care plan will slam them with higher taxes.

Patty nicely sidestepped Roberts' invasive question about the amount of her company payroll, too. She’s media savvy and knows how to stick to her talking points. That just wasn’t an appropriate question for the airwaves.

No comments: